Hősök Square and trade signs

In this charming square, you will find one of the city's earliest traditional shop signs. Located above what is now the Fekvő Katona pub, the sign consists of two parts: on the left side is a spirited young woman in traditional folk dress.

In her left hand, she carries a rooster on a tray, while holding a sharp kitchen utensil in her right. On the right side stands a gentleman wrapped in a cloak in the attire of centuries past, holding a beer mug. Also located in the square is the multifunctional clock sign, which not only marks the watchmaker's shop but also displays the correct time.

Shop signs became widespread in the Middle Ages, serving an advertising and informational purpose that enabled illiterate people to find the business or craftsman they were looking for. Later, trade emblems carried even more of a message: the more creative and meticulously crafted a sign was, the more attractive the shop became. Initially, only a simple object used on the premises was applied. For instance, a barber shop was marked by a brass basin, a tailor's shop by scissors, and outside taverns hung an object representing their namesake (such as a green barrel or a golden stag)